Concept
Firstly, the requirement was for a brand name that highlighted that they sold Pork, sort of as an umbrella brand for all their pork products. So I came up with Pork Life Balance, which we felt got the message across while still being fun, which was another thing the brand was keen on as their target demographic was the young and the adventurous.
For the logo I wanted the words to stand out and the products being sold to somehow be incorporated into it. For the Packaging I kept things bold and punchy to draw the attention of the people browsing the supermarket shelves. Finally, I designed a website focused on the aforementioned consumer.
For the logo I wanted the words to stand out and the products being sold to somehow be incorporated into it. For the Packaging I kept things bold and punchy to draw the attention of the people browsing the supermarket shelves. Finally, I designed a website focused on the aforementioned consumer.
