Gelato Factory
Gelato Factory was in need of a packaging design system that could work with their small-batch scale. A clear distinction was required between the 3 categories of gelato that they offer - vegan, vegetarian and creamy. The appeal needed to be artisanal, simple and fresh. A label system was devised for the same. They further needed a design language which could be applied across various applications such as - a menu card, sign boards for the parlour, stickers to dress up the freezers, in-store communication, murals, social media posts and more. The design while being positive, simple, fresh and light, it also needed to be inviting to all people and groups.